Jimmy Sells Televisions On His Website. He Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy’s Advertising Campaign?
- Jimmy’s ads will appear at a lower rate when users search for the television brand.
- Common misspellings and synonyms of his keywords will still allow his ads to be shown.
- His ads won’t be shown to users searching for the uncarried brand.
- Ads for Jimmy’s business will be shown to the widest possible audience.