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Home Google Ads Search How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To find growth opportunities regarding device targeting
  • To identify the most profitable location targeting
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