Diana Is Running A Successful Remarketing Campaign. She Wants To Expand Her Reach With Other Targeting Options. While Creating A New Google Ads Display Campaign With The “Influence Consideration” Marketing Objective, She Chooses Similar Audiences As Her Targeting Option. What Information Is Used To Identify Similar Audiences?
- Users actively researching and intending to buy new products or services
- Audience interest around different topics
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps